We are X-Touch Sports
We represent the future of football management. Where professionalism meets purpose
Our Mission
To level the playing field by providing underrepresented players, clubs, and academies with access to world-class representation, innovative digital tools, and trusted global partnerships.
Our Vision
Our long-term vision is to create a self-sustaining football management model in Africa — one that blends athlete data, legal clarity, developmental science, and storytelling. That same vision also extends to supporting academies and clubs through digitization and operational reform.
We don’t just want underrepresented players to succeed. We want them and the systems around them to thrive.
We don’t just want players to succeed. We want them to belong.
We are not just managing talents. We are building careers
- We represent minors responsibly, ensuring safeguarding and parental engagement at every step.
- We collaborate with clubs, coaches, and federations to co-design athlete development plans.
- We invest in AI-led tools to manage players’ career and optimize football operations
- We recognise the systemic challenges of underrepresentation in football and provide pathways for players with global aspirations.
- X-TOUCH is where professionalism meets purpose.
Services We Offer
Player Representation & Management
We guide underrepresented players with tailored career plans, mentorship and advocacy, ensuring growth from grassroots to global while protecting their value and rights at every stage.
International Trials & Transfer Pathways
We connect players to European clubs and scouts through structured trials and pathways, turning overlooked talent into opportunities and ensuring fair representation during transfers and relocations
Contract & Club Negotiation
We secure fair and transparent contracts for players from underrepresented backgrounds, balancing financial, legal and career growth considerations to ensure deals truly reflect their market value.
Player Representation & Management
We guide underrepresented players with tailored career plans, mentorship and advocacy, ensuring growth from grassroots to global while protecting their value and rights at every stage.
International Trials & Transfer Pathways
We connect players to European clubs and scouts through structured trials and pathways, turning overlooked talent into opportunities and ensuring fair representation during transfers and relocations
Meet the X-TOUCH Team
At X-TOUCH, our team blends football expertise, technology insight, and global networks to create pathways for underrepresented players. We are driven by passion, integrity and a belief in lasting impact.
OlaOlu Adedayo (La)
Founder & Lead Agent
FIFA Licensed Agent with a background in brand communications, project management, and global representation.
Folasade Akinyemi
Co-founder & Head of AI
Human-Centered AI specialist leading our proprietary product development to transform how players and academies manage their careers and operations.
Coach Thomas Geist
Strategic Technical Advisor
European football mentor with 30+ years of coaching, scouting, and development experience.
Our Partners
Let’s get your next Grassroots SuperStar
We welcome player enquiries, club partnerships, and investor conversations. If you believe in building football futures with purpose and professionalism, we’d love to hear from you.
